Use Of Social Media
As a way to engage teens, we started asking them to help us pick the photos we print in the next week's paper. We posted the photos on Instagram. We also posted the first one on Facebook to bring everyone over to our Instagram page. Judging by their likes and comments, we started printing the photos that they liked the most. Of course, we only gave them options that we were OK with. For example, we can't post photos of the same player each week, so we gave them options of the players we hadn't ran yet. When we were running out of players, we'd provide more options of the next one in line. It was great for engagement — and the youth were talking about our photos and newspaper.